Since 1980 our Quality Standards have defined us as leaders of the natural and organic industry. Our supplier partners have always been an essential part of our mission to evolve and advance what we do on behalf of our many stakeholders.
On this page you will find the following resources to help ensure products sold in our stores meet our rigorous standards:
- Unacceptable/Acceptable Ingredients for food, beauty & body care, supplements and household cleaning products.
- Sourcing Standards
- Non-GMO Claims Policy
- Caffeine Labeling Standard
Note that not all Whole Foods Market standards or policies are posted on this site. If you have questions, please direct them to your primary Whole Foods Market contact.
For a brief, but not inclusive, overview of our standards please visit our public website. Note that ingredient lists published there are meant to be a reference for our customers and should not be used in formulating products.
Ingredient Quality Standards
Products sold at Whole Foods Market must comply with our standards for acceptable and unacceptable ingredients for each of the following categories:
- Food Ingredients
- Beauty & Body Care
- Household Cleaning Products
- Dietary Supplements
All products sold on shelf may only contain ingredients we have specifically deemed “acceptable” in the product category.
If you have questions about which category list applies to your product, please contact your primary Whole Foods Market contact. They can also sponsor reviews of ingredients not included on our lists.
- Nothing in these documents alters a supplier’s responsibility for ensuring that the products they sell to Whole Foods Market comply with all applicable laws.
- Ingredient lists are updated on a quarterly basis and posted here for your convenience.
- Please check the most recent list for your category whenever submitting product for consideration, whether it is a new product or reformulation of a product already on shelf.
- Pet products and our ingredient standards:
- Pet food and treats are required to meet our food ingredient standards
- Pet care products (like shampoos, powders and sprays) must meet our beauty & body care standards
- Organic pet product claims must meet National Organic Program requirements
Additionally, we have Quality Standards that apply to production methods, farming and ranching practices and sourcing for specific product categories. If you have questions, please direct them to your primary Whole Foods Market contact.
All eggs in our U.S. dairy cases must go beyond cage-free and meet our animal welfare standards.
All wild caught seafood we sell in our Seafood department must be either Marine Stewardship Council certified for sustainable fishing or rated “Green” or “Yellow” by the Monterey Bay Aquarium’s Seafood Watch program.
Our Canned Tuna Sourcing Policy applies to all canned tuna on our grocery shelves and used in our prepared foods kitchens.
All farm-raised seafood in our Seafood department must be Responsibly Farmed, meeting our third party-verified Responsibly Farmed aquaculture standards.
Our Meat Department sources only from animals raised to animal welfare standards with no antibiotics ever and no added hormones*.
Additionally, All fresh beef, pork, chicken, turkey and lamb are Animal Welfare Certified by Global Animal Partnership.
*There are no hormones approved for use in the production of poultry, goat, veal calves, mature sheep or exotic, non-amenable species (such as bison, buffalo, elk and venison).
Organic Retail Certification
Whole Foods Market is the first and only certified organic national grocery store. That means when you sell us your high-quality organic products, we do our part to maintain the organic integrity of this product from warehouse to shelf. Learn more on our public website.
Organic Personal Care Claims
Personal care products making an organic claim on the front label must be third-party certified to one of the following certification standards to make a front-label organic claim:
- USDA National Organic Standards
- NSF/ANSI 305 Organic Personal Care Products standard
Whole Foods Market Non-GMO Claims Policy
Additional Product Claim Requirements